Exploring the relationship between quality and innovation and revenue growth: a case study of three global technology giants
DOI:
https://doi.org/10.59380/crj.v1i1.2752Abstract
This paper aims to explore current market trends adopted by technology giants Apple Inc., Samsung, and Xiaomi and their impact on revenue generation. Through content analysis of internal documents, websites, and social media, a SWOT analysis and correlation analysis were conducted to identify the trends used by these companies. The findings indicate that companies with effective trend strategies achieved higher revenues. The prevalent trends include machine learning, artificial intelligence, corporate sustainability, environmentalm implications, and product quality optimization. The results of this paper provide valuable insights for businesses seeking to align their strategies with current trends, serve as a teaching resource, and offer a foundation for further research on the impact of trends on sales. Additional data can be collected to expand the investigation to other relevant subjects.
Keywords:
Trends, quality, innovation, technology companies, revenueDownloads
References
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• Lesakova, L., Gundova, P. & Kral, P. (2020). SME'S Partners in Innovation Cooperation: An Empirical Analysis of Slovak SME'S. Zagreb: Univ Zagreb, 2(1), 579-594. ISSN 2671-132X.
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References
Alec, S. & Draghici, G. (2021). The Personalized Product Design Using Knowledge-Based Engineering. Acta Technica Napocensis Series-Applied Mathematics Mechanics and Engineering. Technical Univ Cluj-Napoca, 64(4), 559-562. ISSN 1221-5872.
• Allahar, H. (2019). A Management Innovation Approach to Project Planning. Ottawa: Carleton Univ Graphic Services, 2019, 9(6), 4-13. ISSN 1927-0321. https://doi.org/10.22215/timreview/1245
• Apple Inc. Copyright © 2023 Apple Inc.
• Artemenko, E. A. & Gavrilova, T. V. (2021). Heatmaps As Optimization of Marketing Solutions to Increase the Informative Content of the Website. CIT Revie Journal. 60-63. Issue May 2021.
• Babu, A. et al. (2020). You Can't Always Trend When You Want. Journal of Portfolio Management, 46(4), 52-68. ISSN 0095-4918. https://doi.org/10.3905/jpm.2020.1.133
• Bai, H. (2021). Role of Digital Technology in mTransforming Organizational Competencies Influencing Green Economy: Moderating Role of
Product Knowledge Hiding. Original Research Article. 12. https://doi.org/10.3389/fpsyg.2021.792550
• Barabino, G. (2019). Reframing Innovation. Technology and Innovation. Natl Acad Inventors,20(4), 361-366. ISSN 1949-8241. https://doi.
org/10.21300/20.4.2019.361
• Bezakova, Z. & Tomova, M. (2020). Online Marketing Communication of Restaurants in Context of COVID-19 Pandemic. Marketing Identity. Trnava: Univ SS Cyril & Methodius, 22-31. ISSN 1339-5726.
• Bondarenko, P. Samsung: South Korean company. Britannica
• Buljubasic, I. & Kotrla, D. (2018). Marketing as a
Business Success Factor in Cultural Institutions. Osijek: Jusip Juraj Strossmayer Univ. ISSN 1848-9559.
• Cárdenas, J. (2021). Networking for innovation: an analysis of research on social networks, social capital, and innovation. International Review of Sociology, 31(3), 392-409. ISSN 0390-6701. https://doi.org/10.1080/03906701.2021.2015978
• Chesbrough, H. (2020). To recover faster from Covid-19, open up: Managerial implications from an open innovation perspective. New York: Elsevier Science, 88, 410-413. ISSN 0019-8501. https://doi.org/10.1016/j.indmarman.2020.04.010
• Churin, W. et al. (2022). Trends in the development of information technologies in business analytics.Voprosy Istorii, 12(3), 162-167. ISSN 0042-8779. https://doi.org/10.31166/VoprosyIstorii202212Statyi120
• Chygryn, O. et al. (2020). Omnichannel Strategy as A Green Marketing Tool. Education Excellence and Innovation Management. Norristown: Int Business Information Management Assoc-Ibima, 8551-8562.
• Cilento, M. F. et al. (2022). Leadership and trust in strategy implementation: A case study at Syngenta Brasil. Teoria E Practica Em Administracao. 2022, 12(1). ISSN 2238-104X. https://doi.org/10.22478/ufpb.2238-104X.2022v12n1.61083
• Cui, T. R., Tong, Y. & TAN, C. H. (2022). Open innovation and information technology use: Towards an operational alignment view. Hoboken: Willey, 32(5), 932-972. ISSN 1350-1917 https://doi.org/10.1111/isj.12375
• Curry, D. Apple Statistics (2022). Businessofapps
• Dana, L. P. et al. (2022). Investigating the Impact of International Markets and New Digital Technologies on Business Innovation in Emerging Markets. Basel: MDPI, 14(2). ISSN 2071-1050. https://doi.org/10.3390/su14020983
• Dang, X. J. (2023). Pricing Strategy and Product Quality Design with Platform-Investment. Journal of Industrial and Management Optimization, 19(2), 1166-1186. ISSN 1547-5816. https://doi.org/10.3934/jimo.2021224
• Dash, S., et al. (2018). Insurance market penetration and economic growth in Eurozone countries: Time series evidence on causality. Future Business Journal, 44, 50-67.
• Deshati, E. & Gorica, K. (2022). Strategi Entrepreneurial Responses to Economic, Social, Political and Technological Environment - A Literature November 2022.
• Dubec, J. (2017). Product Page Optimization. Optimalne.net
• Duque, P. et al. (2020). Marketing viral: Aplicación y tendencias. Clío América, 14(27), 454-468. ISSN 2389-7848.https://doi.org/10.21676/23897848.3759
• Faizal, F. (2021). The History Of Apple. Feedough [online].
• Ghorbani, M, Karampela, M. a Tonner, A. (2022). Consumers’ brand personality perceptions in a digital world: A systematic literature review and research agenda. International Journal of Consumer Studies, 46(5), 1960-1991. ISSN 1470-6423. https://doi.org/10.1111/ijcs.12791
• Hedenus, A., Beckman, Ch. & Hakansson, P. (2019). Whom do you know? Recruiters’ motives for assessing jobseekers’ online networks.
The International Journal of Human Resource Management. 32(8), 1-24. https://doi.org/10.1080/095 85192.2019.1579245
• Heredia, J. et al. (2022). How do digital capabilities affect firm performance? The mediating role of technological capabilities in the “new normal”. Journal of Innovation & Knowledge. 7(2).ISSN 2444569X. https://doi.org/10.1016/j.jik.2022.100171
• Hnoievyi, V. H. & Koren, O. M. (2021). Modern Digital Marketing Trends and Their Influence on The Marketing Strategy Formation. Academic Review. 1(54). ISSN 20745354. https://doi.org/10.32342/2074-5354-2021-1-54-5
• Kaira, Z., Vaschenko, O. & Vaschenko, O. (2020). Digital Technologies of Marketing Communicationsin Small Enterprise Strategies, (16), 63-71. ISSN 2415-3761. https://doi.org/10.31392/iscs.2020.16.063
• Ke, T. T., Shin, J. & Yuc, J. (2022). A Model of ProductPortfolio Design: Guiding Consumer Search Through Brand Positioning. Marketing Science. 2022. ISSN 0732-2399 https://doi.org/10.1287/mksc.2022.1424
• Lesakova, L., Gundova, P. & Kral, P. (2020). SME'S Partners in Innovation Cooperation: An Empirical Analysis of Slovak SME'S. Zagreb: Univ Zagreb, 2(1), 579-594. ISSN 2671-132X.
• Levkin, N. (2020). Training of Managers in the Russian Federation: Trends and Current Challenges. INTED2020. Valencia: Iated-Int Assoc Technology Education & Development, 2583-2587.
• Linchpin et al. 2023. The Linchpin Blog: Evolve Your Knowledge
• Lorincová, S., Miklošík, A. & Hitka, M. (2022). The Role of Corporate Culture in Economic Development of Small and Medium-Sized Enterprises. Technological and Economic Development of Economy. 28(1), 220-238. ISSN 2029-4913. https://doi.org/10.3846/tede.2021.15983
• Lukac, S., et al. (2020). Quality Management of Information Systems. Quality - Access to Success. Bucharest, Romania: SRAC - Romanian Society for Quality, 2020, 21(174), 167-170. ISSN 1582-2559.
• Ma, Y., Wu, C. & Peng, H. T. (2017). A Research on the Impact of Green Marketing on Enterprise Asset Return Based on Logistic Regression. Wuhan: Wuhan Univ Technology Press, 384-387.
• Martin, J., Elg, M. H. a Gremyr, I. (2020). The Many Meanings of Quality: Towards a Definition in Support of Sustainable Operations. Total Quality Management & Business Excellence. https://doi.org/10.1080/14783363.2020.1844564
• Mietule, I, Maksymova, I. & Holikova, K. (2019). Key Trends in the Development of Marketplaces as a Trigger for the Transformation of Global Business. Society, Integration, Education, Vol VI, 374-386. ISSN 1691-5887. https://doi.org/10.17770/sie2019vol6.3883
• Mittal, G. & Gupta, P. 2021. A Bibliometric Review of Mobile Banking Adoption Literature. Proceedings of the Interna-tional Conference on Advances in Management Practices (ICAMP 2021). https://doi.org/10.2139/ssrn.3993160
• Mohamed Ali, O. (2020). The Roles of Relationships and Service Quality as Drivers of Customer Loyalty: An Empirical Study. Open Journal of Social Sciences, 8, 14-32. https://doi.org/10.4236/jss.2020.84002.
• Nath, P. & Siepong, A. (2022). Green marketing capability: A configuration approach towards sustainable development. Journal of Cleaner Production, 354. ISSN 09596526. https://doi.org/10.1016/j.jclepro.2022.131727
• Nikitha, M. A. et al. (2022). The Future Warfare with Multidomain Applications of Artificial Intelligence: Research Perspective. ICSES 2021, 351, 329-341. ISSN 2367-3370. https://doi.org/10.1007/978-981-16-7657-4_28
• Nylund, P. A. & Brem, A. (2021). Do Open Innovation and Dominant Design Foster Digital Innovation?. Singapore: World Scientific Publ Co Pte, 25(09). ISSN 1363-9196. https://doi.org/10.1142/S1363919621500985
• Potkany, M. (2022). Quality Management Practices in Manufacturing Enterprises in the Context of Their Performance. Journal of Competitiveness, 14(2), 97– 115. https://doi.org/10.7441/joc.2022.02.06
• Presthitha, H. & Goswami, Ch. 2021. All You Need to Know about Xiaomi - The Popular Chinese Electronics Company. SturtUpTalky [online].
• Rauter, R. et al. (2019). Open innovation and its effects on economic and sustainability innovation performance. Journal of Innovation & Knowledge, 4(4), 226-233. https://doi.org/10.1016/j.jik.2018.03.004
• Rudiawarni, F. A. et al. (2022). Business strategy and industrial competition: the case of manufacturing companies. International Journal of Business Environment. 2022, 13(1), 35-59. ISSN 1740-0589.
• Sa´adon, S. K,, Amr, A. M. & Amiruddin, R. (2019). Management Control System and Innovation:Review. CIT Review Journal. 56-63. Issue Implication for Malaysian Manufacturing Innovation Performance. Asian Journal of Accounting and Governance. Penerbit Univ Kebangsaan Malaysia, 12. ISSN 2180-3838. https://doi.org/10.17576/AJAG-2019-12-13
• Samsung Newsroom. 2022. Samsung Electronics Announces New Environmental Strategy.
• Siwiec, D. & Pacana, A. (2022). A New Model Supporting Stability Quality of Materials and Industrial Products. Materials. Basel: MDPI, 15(13).
ISSN 1996-1944. https://doi.org/10.3390/ma15134440
• Stachova, K. et al. (2021). Progress in the use of tools for the selection of employees at the time of digitizing. EAI Endorsed Transaction on Scalable Information Systems. Ghent: Inst Computer Sciences, 8(33). ISSN 2032-9407. https://doi.org/10.4108/eai.25-8-2021.170757
• Svabova, L., Kramarova, K. & Chabadova, D. (2022). Impact of the COVID-19 Pandemic on the Business Environment in Slovakia. Economies. Basel: MDPI, 10(10). ISSN 2227-7099. https://doi.org/10.3390/economies10100244
• Trapp, C. T. C. & Kanbach, D. K. (2021). Green entrepreneurship and business models: Deriving green technology business model archetypes.
Journal of Cleaner Production. Oxon: Elsevier Science, 297. ISSN 0959-6526. https://doi.org/10.1016/j.jclepro.2021.126694
• Udin. (2022). Top 10 Strides of Xiaomi in 2021: Official Annual Result Announced. Gizchina [online].
• Ullah, R. et al. (2022). Financial resource and green business strategy: the mediating role of competitive business strategy. Journal of Sustainable Finance & Investment. ISSN 2043-0795. https://doi.org/10.1080/20430795.2022.2031850
• Villaluz, V. C. & Hechanova, M. R. M. (2019). Ownership and leadership in building an innovation culture. Yorkshire: Emerald Group Publishing, 40(2), 138-150. ISSN 0143-7739. https://doi.org/10.1108/LODJ-05-2018-0184
• Wallo, A. et al. (2021). How do managers promote workplace learning? Learning-oriented leadershin daily work. Journal of Workplace Learning. Yorkshire: Emerald Group Publishing, 2021, 34(1),58-73. ISSN 1366-5626 https://doi.org/10.1108/JWL-11-2020-0176
• Whitham, S. (2022). If Apple cared about the environment, the iPhone 14 wouldn't really exist. XDA [online].
• Xiaomi Corporation. 2021. Environment, Social and Governance Report.
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