Exploring the relationship between quality and innovation and revenue growth: a case study of three global technology giants


  • Jaroslav Kollmann
  • Pavel Cepák




This paper aims to explore current market trends adopted by technology giants Apple Inc., Samsung, and Xiaomi and their impact on revenue generation. Through content analysis of internal documents, websites, and social media, a SWOT analysis and correlation analysis were conducted to identify the trends used by these companies. The findings indicate that companies with effective trend strategies achieved higher revenues. The prevalent trends include machine learning, artificial intelligence, corporate sustainability, environmentalm implications, and product quality optimization. The results of this paper provide valuable insights for businesses seeking to align their strategies with current trends, serve as a teaching resource, and offer a foundation for further research on the impact of trends on sales. Additional data can be collected to expand the investigation to other relevant subjects.


Trends, quality, innovation, technology companies, revenue


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Author Biographies

Jaroslav Kollmann

The Faculty of Operation and Economics of Transport and Communications, Department of Economics,
University of Žilina, Slovakia

Pavel Cepák

The Faculty of Corporate Strategy, Department of Management, Institute of Technology and Businesses
in České Budějovice, Czech Republic


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How to Cite

Kollmann, J., & Cepák, P. (2023). Exploring the relationship between quality and innovation and revenue growth: a case study of three global technology giants. CRJ, 1(1), 7–19. https://doi.org/10.59380/crj.v1i1.2752