Strategic entrepreneurial responses to economic, social, political and technological environment – a literature review


  • PhD cand. Erjona Deshati Canadian Institute of Technology, Faculty of Economy, Department of Business Administration & IT,
  • Prof. Dr. Klodiana Gorica Canadian Institute of Technology, Faculty of Economy, Department of Business Administration & IT



The purpose of the paper is to critically evaluate and synthesize the existing body of completed and recorded work produced by researchers, scholars and practitioners in the field of business strategy, with a particular emphasis on investigating the strategic responses, including changes in the strategies, structures and cultures, to name a few, applied by companies in response to
changes in the global business environment. The business environment in the 21st century has become very dynamic and keeps on changing over time. The market has been characterized by a high level of uncertainties that managers need to respond quickly if their companies are to survive in the market. The Literature Review was obtained by analysing relevant journal papers that discuss the main developments and current debates in the field, from 2016 and on. In this regard, Business Source Complete (EBSCO), ABI/Inform Collection (ProQuest), ScienceDirect, and Google Scholar databases were queried. As a contribution to the literature, the paper will highlight the strategic responses that companies can develop to survive and outperform competitors in an uncertain and turbulent environment.


Strategy, entrepreneurship, external influences, dynamic business environment, innovation


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Author Biography

PhD cand. Erjona Deshati, Canadian Institute of Technology, Faculty of Economy, Department of Business Administration & IT,

PhD cand. Erjona Deshati is a lecturer in the Department of Business Administration and Information Technology at Canadian Institute of Technology (CIT), where she has been since 2016. She teaches business  management courses including Strategic Management, Project Management, Principles of Management, and Marketing, to name a few. From 2018 she also serves as CIT Review Journal (ISSN: 2788645X) Coordinator. She is also part of the scientific editorial board and reviewer team member for many international academic journals in  the field of management and marketing. She received a Bachelor's Degree and a Master of Science Degree in Business Administration and is currently pursuing a PhD Program in Business Administration at UACS, accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Her current research looks at of the global business environment and how prompt strategic responses enable companies to achieve sustainable competitive advantage.


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How to Cite

Deshati, E., & Gorica, K. (2023). Strategic entrepreneurial responses to economic, social, political and technological environment – a literature review. CRJ, 1(2), 56–63.